Introducing my new book - Mind to Market: Oops, I Built a Startup!
It's a pleasure to introduce a one-person circus of ideas, hustle, and hope. Because who needs a co-founder when you've got caffeine and delusion! This book is the solopreneur's guide to building big, especially those who are building their dreams with nothing but grit, coffee, and a stubborn belief in their idea.
So you had an idea. Not a polished, investor-ready, pitch-deck-perfect idea. Just a messy, spark-in-the-dark kind of idea. The kind that hits you mid-laundry or while doom-scrolling LinkedIn. And now, somehow, you’re here—thinking about turning that idea into a business. Alone. With no co-founder, no road-map, and definitely no chill.
Welcome to the Circus!
This book isn’t going to tell you to “find your why” or “leverage synergies.” It’s not going to pretend you have a team of developers waiting in the wings or a marketing budget bigger than your rent. What it will do is walk you through the glorious chaos of building something from scratch—with nothing but your brain, your browser history, and a stubborn refusal to quit.
That's exactly where I was when this whole thing started. I didn't set out to build a company. I wasn't chasing venture capital or dreaming of IPOs. I just had an idea I couldn't shake, and a stubborn streak that wouldn't let me drop it.
Fast forward a few months, and I found myself knee-deep in Google docs, networking, juggling emails, and trying to fix a bug I didn't understand. That's when it hit me: "Wait.... did I just start a company?"
The Accidental Entrepreneur
Oops, I Built a Startup! is the story of what happens when a side project takes on a life of its own. It's not a polished how-to guide or a Silicon Valley fairy tale. It's a real, raw, and sometimes ridiculous look at what it's like to stumble into entrepreneurship without a map.
I wrote this book for people like you - aspiring entrepreneurs who are just starting to explore the idea of building something. Maybe you're still in the "what if" phase. Maybe you've already launched and are wondering what the heck you got yourself into. Either way, this book is for you.
What You'll Learn (Without the Buzzwords)
Inside, I share the lessons I learned the hard way - like why "just one more feature" is a trap, how to talk to users when you're terrified of feedback, and what to do when imposter syndrome shows up uninvited (spoiler: it always does).
You'll also get:
- Honest stories about the messy middle of building a business.
- Practical tips for navigating uncertainty, burnout, and bad advice.
- A behind-the-scenes look at the emotional roller-coaster of startup life.
- Encouragement to keep going - even when it feels like everything is on fire.
Why This Blog (and This Book ) Matters
There are plenty of startup stories out there - but not enough stories about the awkward, uncertain, and unglamorous parts of the journey. I believe those stories matter just as much. Because that's where most of us live: in the figuring-it-out phase.
If you're dreaming of starting something, or already have, I hope this blog ( and the book) gives you a little clarity, a little courage, and a whole lot of "you're not alone."
Ready to Dive In?
If you've ever wondered what it really takes to build a startup without the sugarcoating; Oops, I Built a Startup! is your next must-read. Whether you're just starting out or already deep in the trenches, this book is packed with honest insights, practical lessons, and a few laughs to keep going.
Fill the form below and start turning your "what if" into "what's next."
Or, if you're not ready to commit but would like a consultation or subscribe to my newsletter , fill the form below to get started.
Let's build something great- one "oops" at a time.
